Development of theories, paradigms, marketing and management concepts in the modern economy as a fundamental problem of communication innovation

Abstract

The progressive development of the problem of innovative development of management and marketing in business entities of the Russian economy requires constant attention of scientists in this scientific research segment. In this regard, the search and study of new innovative approaches to solve the demanded tasks of the problem under study requires modern scientifically substantiated relevant solutions. At the same time, the methodological basis of the positioned research is the fundamental scientific works of Russian and foreign scientists, the analysis of the experience of the obtained scientific results devoted to the problem of marketing innovations, corporate governance, related to the transformation of the development of economic processes in entrepreneurial activity in the Russian and global economy. At the same time, it should be noted that the publication of articles in this context is very limited, which is a brake on the popularization of the achieved scientific results by scientists in the positioned segment of scientific research.